Twitter and Instagram are powerful tools on social media. Twitter is a great way to get a message out quickly to a large audience. Twitter has the ability for live tweeting, which is good for events. Instagram is a great way to share images. Both these platforms are beneficial for Public Relations. Our Twitter and Instagram project has really shown me the uses for Public Relations, since the project required us to have 30 total it allowed us to use the platforms in different ways.
I think in Public Relations one of the most beneficial uses of Twitter is live tweeting. In class this was useful when we had guest speakers. Using the class hashtag will connect all tweets about the speaker, and this can help to figure out what the class found the most interesting and important. This could be used not only for guest speakers but for general lectures as well. Retweeting is also a powerful tool. A large number of my tweets for the project were retweets of classmates. This is beneficial and relates to Public Relations because it is another way to see what students find important. If a specific tweet gets a lot of retweets, it is obvious that the information is important. Twitter is also a great tool to connect to classmates and speakers. Since Twitter is very conversational it is easy to communicate with others.
When learning about the different photography rules and tips Instagram is very useful. Instagram is very popular today and can show an artistic side for public relations. In this project I did not use Instagram as much because I feel in a classroom setting Twitter is more appropriate but in public relations both platforms are very useful.
Kristi Burrill 